I help subject-matter experts land non-fiction book deals. Fourteen years in publishing — I started in-house at a major trade publisher, then moved to literary agency work, and now split my time between ghostwriting and coaching. I've seen hundreds of book proposals. Most of what separates a book deal from a polite 'no' is the proposal — not the idea, and not even the author's credentials. I coach experts through the specific craft of a proposal that works: the hook, the comp titles, the author platform section, and the sample chapter that earns the next read.