I help multi-platform creators build monetisation systems across YouTube, TikTok, and short-form. Eight years working in the creator economy — first as a channel manager at a creator-focused agency, then independently. My work is with the 10k+ band: creators who are past the 'can you make money from this' question and into the 'how do I build a real business from this' question. I work on content pillars, monetisation mix (ads, brand deals, products, memberships), and the specific operational work of running a creator business without running yourself into the ground.