I coach first-time product managers through the transition from IC to PM and the messy reality of owning a roadmap. Nine years across product teams at B2B SaaS companies — I've built zero-to-one products, launched feature expansions that doubled retention, and shipped features no one used. That last one taught me the most. My coaching is practical: prioritisation frameworks that actually survive contact with engineering, stakeholder conversations that don't derail quarterly planning, and the honest truth about what makes a PM 'senior'.