I help creators and founders design paid communities and memberships that actually retain. Nine years across community roles at two venture-backed startups and, before that, running a 12,000-member paid community of my own. I know the difference between a community that feels alive at month three and one that feels like a graveyard by month six — and most of it is design, not content. My work is on onboarding sequences, rituals, tiering, and the quiet operational boring stuff that determines whether people stay. I don't do community 'strategy' as a vibe — I do specific, testable mechanics.