I help product teams establish design systems that actually scale past the first 5 engineers. Twelve years in product design across B2B SaaS and consumer — I've built two design systems from scratch, and watched one fail because we tried to do it too early. Most teams jump to 'we need a design system' before they have the volume of components to justify one. I help founders and design leads decide when to start, what to start with, and how to avoid the black hole of over-engineering the atoms.